Tron (TRX) Surges 3% as Corporate Adoption Accelerates with Tron Inc. Rebranding
TRON (TRX) has experienced a notable 3% price increase following the rebranding of Nasdaq-listed SRM Entertainment to TRON Inc. This strategic shift underscores the growing corporate adoption of TRX, as the toy manufacturer now positions itself as one of the largest corporate holders of the altcoin. The company has acquired over 365 million TRX through a $100 million equity offering, with these holdings being staked on the Tron network. This move highlights a significant pivot towards a TRX treasury reserve strategy, signaling confidence in the cryptocurrency's long-term value and utility. The development marks a pivotal moment for Tron (TRX), as it continues to gain traction in both the corporate and financial sectors.
TRX Gains 3% as SRM Entertainment Rebrands to Tron Inc. Amid Treasury Strategy Shift
TRON (TRX) ROSE 3% following Nasdaq-listed SRM Entertainment's rebranding to Tron Inc. The toy manufacturer announced the change as part of its pivot to a TRX treasury reserve strategy, positioning itself as one of the largest corporate holders of the altcoin.
The firm revealed it now holds over 365 million TRX, acquired through a $100 million equity offering. These holdings are staked on Tron-based lending platform JustLend, generating up to 10% annual yields. "TRX will play a critical role in building next-generation payment infrastructure," said CEO Rich Miller, underscoring the company's bullish outlook.
The rebrand coincides with a new Nasdaq ticker (TRON) and reflects growing institutional interest in cryptocurrency treasury strategies. Market reaction was immediately positive, with TRX outpacing broader crypto market movements.
Dogecoin Surges 6.2%, Flips TRX Amid Institutional Accumulation and Meme Revival
Dogecoin (DOGE) rallied sharply, climbing 6.2% from $0.197 to $0.209 within a 23-hour window, buoyed by institutional interest and a broader resurgence in meme coins. The cryptocurrency briefly touched $0.22 before retracing, with notable rejection observed in late trading hours.
Trading volume spiked to 1.22 billion DOGE at one point—triple the daily average—propelling DOGE past TRON (TRX) to become the eighth-largest crypto by market cap. Late-hour accumulation by whales, evidenced by a 0.96% gain and a volume surge to 19.03 million DOGE, suggests coordinated buying.
Analysts attribute the move to capital rotation following XRP's ETF-related activity, with Doge emerging as a favored short-term play. Its liquidity, social momentum, and clean technical structure make it attractive for institutional strategies in a low-risk macro environment.
Technicals confirm strength: a breakout above $0.201 was validated by a volume surge, with $0.22 now acting as resistance. The $0.207–$0.208 zone has solidified as support, while an RSI of 69 leaves room for further upside. Traders await a sustained hold above $0.21 to confirm bullish continuation.
Bitcoin Holds Steady Above $118K Amid ETF Inflows and Cooling CPI Data
Bitcoin maintained its position above $118,000, buoyed by strong ETF inflows and favorable U.S. inflation data. The cryptocurrency posted a 6.6% weekly gain, while Ether surged 20.5% over the same period, signaling broad market optimism.
Spot Bitcoin ETFs recorded their tenth consecutive day of net inflows, with BlackRock's IBIT alone contributing $763 million. A weakening U.S. dollar further supported crypto assets, as the dollar index declined roughly 10% year-to-date.
Altcoins mirrored the bullish trend—XRP climbed 27% weekly, while Solana, Dogecoin, and Binance Coin posted gains between 3-6%. Despite cooling momentum after briefly topping $120,000, the market remains poised for further upside.
